iproperty.com.sg Buys sg-house.com

Singaporean portal iproperty.com.sg has just acquired sg-house.com – the third largest property website in the country. The terms of the deal were not disclosed.

iproperty.com.sg says the deal makes it “the clear number one property website in Singapore,” estimating that its monthly unique visitor total will now reach 400,000.

The number one title has previously been claimed by propertyguru.com.sg, which is currently looking to expand its staff numbers.

Along with property listings, sg-house.com also offers a blogs section and community forum. iproperty.com.sg says it plans to integrate its search box into the website, along with its latest news articles.

The acquisition comes at the end of a busy month for iproperty.com.sg, which now has a new country manager and iPhone application, along with two new senior marketing staff.  The portal also revamped the property channel on Singapore’s MSN portal during the past week.

Disclosure: CAV Investment Holdings, a related party of Classified Ad Ventures – the owner of propertyportalwatch.com – owns shares in iProperty Group parent company IPGA.

-Property portal watch

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